"five major public-private partnerships are harnessing the power of media, interactive games, hands-on learning, and community volunteers to reach millions of students over the next four years, inspiring them to be the next generation of inventors and innovators."
The part that bothers me the most about this statement is "media and interactive games". From the list of contributors on the website, it seems like video games to me.
Several years ago before I started educating my children at home, I worked in a computer lab at the local elementary school where my children attended. I oversaw a set of educational games that were engineered to teach the children for the state's mandatory testing. The school district was shown all kinds of charts and predictions on how much the children's test scores would improve with this system. The school district spent hundreds of thousands of dollars to purchase this system for all of the schools and built additional computer labs in each school, then employed teachers like myself to implement and oversee the system.
I had access to two years worth of records on the student's test scores and I can firmly say that across the board absolutely NO improvement was made. A handful of individuals had improved scores, but as a whole it was a huge failure. In fact, the school lost some of the funding used for state testing after the second year. In other words, their test scores went down, not up. The school's test score rating in the state was lowered and they lost funding based on these results.
So what does that tell us? Could it be that entertaining educational products do not work?
"Controlled studies of ILS effects on reading achievement carried out over a period of three decades suggest, therefore, that ILSs do not usually make meaningful contributions to reading improvement in elementary schools."
However, if you do a search over the web you'll find countless websites telling us that educational video games do improve test scores. So what should we believe?
First of all, if you spend all your time teaching to the test then test scores will most likely improve. But what effect does that have on education for the individual? It might mean they know everything that their classmates know, but for how long? What cements that knowledge in place long-term?
Second, what do test scores matter in the world anyway? Does a student who does well in science and math always become an innovator? Does a student who aces the math section on the SATs always become an inventor?
I am a firm believer that we are what we eat. I also believe that we are what we read. If I spend all my time reading Comic Books, then I will only understand short sentences with very little plot. My focus will be minimal in understanding how the world works. I'll remain at a childish state of knowledge.
If I study Jane Eyre, Shakespeare, Socrates, Euclid, Einstein...all the great classics, I will be able to understand good vs. evil, philosophy, science, history, etc. My ability to discuss things of value will greatly improve and I'll know what the great minds of our world knew. I will grow to a mature state of knowledge.
I will become what I read.
The question is...what do people who focus on media and video games become?
and 
describe how this can be achieved. The Founding Fathers studied these great minds and understood how precarious freedom would be then and in the future. Their knowledge led to the greatest expansion of free thinking and progress the world has ever seen.